The client, Surfaces Tiles Ltd. (London, UK), needed a Shopify store to sell their premium porcelain tile catalog — wall tiles, floor tiles, kitchen tiles, bathroom tiles, outdoor tiles, and carpet tiles — with content that helps customers understand which tile type suits their specific renovation project (kitchen, bathroom, outdoor space), since tile buying often requires application-specific guidance rather than simple product browsing.
Built a Shopify store with clear “Shop by Category” navigation (New In, On Sale, Best Sellers, plus room-specific categories like Kitchen, Bathroom, Outdoor) making it easy for customers to shop by project type. Developed an extensive blog content library covering porcelain tile guidance by application — outdoor patios/terraces, kitchen flooring, bathroom walls/floors — positioning the store as a knowledgeable resource, not just a product catalog. This content strategy supports both organic SEO growth and pre-purchase customer education, helping first-time tile buyers make confident, informed choices before purchasing.
Shopify, Shopify Checkout, Blog/CMS for Content Marketing, Category-based Navigation, Responsive Design, SEO-optimized Product & Content Structure
Surfaces Tiles is a premium porcelain tile retailer based in London, offering a wide range of wall, floor, kitchen, bathroom, outdoor, and carpet tiles for home renovation projects. The Shopify store was built to combine straightforward category-based shopping with in-depth educational content, helping customers confidently choose the right porcelain tiles for their specific space.
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