The client, Narson Group (Jamnagar, Gujarat — “Brass Capital of India,” 45+ years legacy), needed a Shopify platform to represent their multi-division manufacturing business — Narson Unitrade Co. (brass components) and Narson Incorporation (abrasives/aluminium) — while showcasing a wide industrial product range (brass fittings, electrical accessories, earthing/grounding accessories, grinding wheels, flap discs, custom parts) to a global B2B buyer audience.
Built a Shopify store structured around the group’s two core divisions with dedicated pages for each (Narson Unitrade Co., Narson Incorporation), a clear “How We Work” process section (Take Orders → Manufacturing → Timely Delivery) to set B2B buyer expectations, and organized product collections by category (Brass Fitting, Electrical Accessories, Earthing & Grounding, Grinding Wheel, Flap Disc, Custom Parts). Integrated a Certificates section displaying ISO 9001:2015 and CE compliance documentation for both divisions, critical for industrial B2B trust, along with WhatsApp direct-contact integration and standard e-commerce cart/checkout for order placement.
Shopify, Shopify Checkout & Cart, WhatsApp API Integration, Multi-division Page Architecture, Blog/CMS, Responsive Design
Narson Group is a 45-year-old Jamnagar-based manufacturing conglomerate spanning brass, abrasive, and aluminium product lines, serving a global clientele of industrial buyers and traders. The Shopify store was built to represent both core divisions under one group identity, combining B2B trust signals like ISO certification with straightforward product discovery and ordering.
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