The client, MdF Beauty (Molécules de Fonction), needed a premium global Shopify store to sell their clean, plastic-free skincare line — face, body, and hand care products formulated without silicone, phthalates, parabens, or PEGs — while clearly communicating their “honest ingredients, real results” positioning and sustainability commitment (recyclable aluminium packaging) to a discerning, ingredient-conscious international customer base.
Built a visually rich Shopify storefront with editorial-style hero video/imagery and full-bleed product storytelling sections (Pore-fect, Body Care, Sustainability) that lead with ingredient transparency rather than generic marketing claims. Structured clear category navigation (Skin Care, Body Care, Hand Care) and implemented multi-country/multi-currency shipping selection (45+ countries with localized currency display) for true global reach. Added a dedicated Sustainability page detailing the brand’s aluminium packaging choice and its environmental impact reduction, alongside standard trust pages (FAQ, Shipping, Returns, Track My Order) to support a premium D2C skincare buying experience.
Shopify, Shopify Checkout, Multi-country/Multi-currency Shipping Selector, Blog/CMS (“Journal”), Video Hero Integration, Responsive Design
MdF Beauty (Molécules de Fonction) is a clean, cruelty-free skincare brand built on ingredient honesty and plastic-free, recyclable aluminium packaging. The Shopify store was designed to reflect the brand’s premium, science-backed positioning — combining striking editorial visuals with transparent product information and global shipping support to reach ingredient-conscious customers worldwide.
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