The client, Exotic Diamonds (San Antonio, TX), needed a high-conversion Shopify store to sell a massive, high-value jewelry catalog spanning engagement rings, bridal sets, men’s diamond pendants, hip-hop chains and grillz, pre-owned Rolex watches, and lab-grown diamonds — serving two very different audiences (bridal/engagement buyers and hip-hop/streetwear jewelry buyers) under one storefront, with financing options for high-ticket purchases.
Built a full Shopify store with deeply structured mega-menu navigation split by audience (Women, Men, Chains & Bracelet, Grillz & Watches, Children, Lab Grown Diamonds), each with detailed sub-categories (ring shapes, pendant styles like Religious/Cross/Medusa/Reaper, watch brands). Implemented aggressive sale-badge merchandising (up to 60% off) across curated collections like “Under $2500” and “Best Deals,” global multi-country/currency selector for international customers, and Buy Now Pay Later integration (Afterpay, Affirm, Acima leasing) for high-value financing. Added a custom jewelry request flow, jewelry education blog (diamond cut/clarity/carat guides, grillz and hip-hop culture content), and jewelry tools (ring sizer, diamond price calculator, repair services) to support the buying journey.
Shopify, Shopify Checkout, Multi-currency/Country Selector, Afterpay & Affirm BNPL Integration, Acima Leasing Integration, Blog/CMS for SEO Content, Custom Jewelry Request Flow, Insured Shipping Integration
Exotic Diamonds is San Antonio’s leading diamond jewelry store, specializing in bridal engagement rings and wedding bands alongside custom hip-hop jewelry — iced-out pendants, grillz, and personalized nameplates — plus pre-owned luxury watches. The Shopify store was built to serve both traditional bridal buyers and streetwear-driven hip-hop jewelry customers with tailored navigation, flexible financing, and rich educational content supporting confident purchase decisions across a wide price range.
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