The client, Adroit Global USA Inc (Fairfield, NJ), needed a robust e-commerce platform to sell across multiple unrelated B2B product lines — pharmacy vials, prescription paper bags, steel strapping (polyester/polypropylene, multiple core sizes and grades), and investment casting products (valves, auto parts, fire fighting equipment, hardware) — with deep category/subcategory structuring, multi-currency support for international buyers, and B2B-friendly features like quick ordering and bulk inquiries.
Built a full WordPress + WooCommerce store using the Woodmart theme, with Slider Revolution for homepage banners and multi-level nested product categories (down to 4 levels deep — e.g., Strapping → Polypropylene → Machine Grade → Embossed 8×6) to organize a technically diverse catalog. Added WPML-ready multi-language support (English, German, French) and multi-currency display (USD, EUR, JPY) for global B2B buyers. Implemented B2B-specific features including a dedicated Inquiry page, Quick Order functionality, wishlist, product comparison, and account/login system — alongside standard e-commerce essentials like cart, checkout, and payment integration.
WordPress, WooCommerce, Woodmart Theme, Slider Revolution, WPML (multi-language), Multi-currency support, PHP, HTML5/CSS3, JavaScript/jQuery, Wishlist & Compare functionality, Quick Order system
Adroit Global USA Inc is a New Jersey-based distributor spanning multiple B2B product categories — from pharmacy packaging (vials, prescription bags) to industrial strapping and investment casting components — and is the exclusive distributor for brands like Primeseal Multipack and Primeseal Straps. The WooCommerce store was built to handle this diverse, deeply-categorized catalog with full multi-language, multi-currency, and B2B ordering capabilities suited to an international distributor business.
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